News

Seems simple right?  Shakey heads, connect your favorite plastic and throw it out...Well I had a great friend show me some differences in the hardware (rod, reel, & line).  I made the appropriate changes in the lure.  911CustomLures added a 3/0 & 4/0 Mustad BLN hook - its a thicker wire - to help those who need to really set the hook and move the fish out of cover.  911CustomLures also kept the thin wire Mustad Ultra Point hook in 4/0 and 5/0 in these baits.  Better hook ups with braid, softer rods, and open water.  Try some!  Fish Custom!!

Versatility of the Flippin Jig Watch the short video of Field Staff Zach displaying the versatility of the 911CustomLures Flippin Jig... The Flippin Jig was designed to be able to Skip also!  Check it out!!  

How about that Gold Blade!?!  Every try one?  Clear water?  Dirty Water? 911CustomLures suggests to always have a Gold Blade!  What do you think?

What does the wire of a spinnerbait mean to you? Once I learned about the significance of the wire - it became a PRIORITY in my spinnerbait selection. Light wire is a must in 90% of my fishing situations.  Then including an additional factor... Black Nickel wire!  Man this is one AWESOME Spinnerbait!!